Google Adsense CPC & RPM Rates by Country 2024

Some Thoughts on Adsense CPC/RPM Rates by Country:

How is this data collected?

What is RPM?

RPM, also known as the Money per 1000 Impressions, is a metric that estimates the amount of advertising revenue a publisher makes via Google AdSense for each thousand page views. To get your page's RPM, divide your expected revenues by the number of page views you've got, then multiply that figure by 1000. Page RPM is the product of estimated profits divided by the total number of page views multiplied by 1000.

How do RPM and CPM differ?

RPM is a term used to report your impression-based revenue. CPM is an industry-wide term that refers to impression-based bids from advertisers. 

Do I need a website to get paid from Adsense? 

The answer is no. You don't need a website. However, you can have a website where you place Google Adsense adverts on your website, or you can have only a YouTube channel. If you only have a YouTube channel, you will need to set up your AdSense account through YouTube directly.

Do we have to pay to sign up with AdSense?

Adsense is your employer, which means that they pay you. All you have to do is create content either for your YouTube channel, on your website, or both platforms. Once you are a content creator and fulfill Adsense's criteria, you will get paid by Adsense. 

What are the criteria for making an Adsense account?

You must be 18 or older to set up an Adsense account. If you're not, you can get your guardian or parents to help you with the whole process. Also, some countries are not eligible to sign up with Google AdSense. 

Tips to Increase Adsense Earnings by Boosting RPM and CPC

Making good money with Google AdSense? It’s all about understanding the tricky world of Cost Per Click (CPC). If you can master the balance between high CPC and lots of impressions, you're going to earn a decent amount from Adsense alone.

Quality Content is the key

Creating awesome content is key for both increasing traffic, SEO, ranking articles on Google, and getting good RPM from Adsense. You need to create content that pulls in high-value and genuine clicks. Think about where you put your ads too. Good placement can mean more eyes and more clicks.

Targeting the Right Audiences

Knowing your audience is huge. You want to hit the right people to get the best CPC. Aim your content at audience in high-income countries. These places usually have advertisers willing to spend more.

Look at demographics and how people interact with your site. This info can help you make content that gets high-value clicks. Analyze market trends and audience preferences to find out what works. This way, you're creating content that fits right into high CPC niches.

Targeting high CPC countries with your content is a smart move for boosting earnings. Do your homework to find out where these places are and tailor your ad strategy to them.

Targeting Right Time

Advertiser spending isn’t the same all year. During holidays, companies spend more, so CPC goes up. After the holidays? Not so much. Understanding these patterns helps you plan when to post your content for the best ad revenue.

Different industries also have their own high-spending times. Travel companies spend more in summer and winter holidays. Retailers go big before school starts and during big sales events.

Stay on top of these trends. If you can match your content with these high-spending periods, you could see a boost in ad revenue.

Researched By - Shriram Lamichhane 

Shriram Lamichhane is a Nepal-based YouTube Content Creator with 4 years of experience in Digital Marketing, SEO, content writing and blogging. He has led the team to compile the latest Google Adsense CPC and Revenue-per-1000-impression (RPM) rates per country for 2024.