All The Digital Marketing Terms You Should Know

Digital Marketing Terms or Acronyms are simply the words and abbreviations that you often see or hear when you research about online marketing.

In the digital world, familiarizing yourself with these terms is a great plus point. It can help you understand the digital world more thorougly. If you are even thinking to start your own online business, this article can be the starting point of your journey.

In this article, I’m going through every terms and acronyms you’re ever likely to come across in the online marketing world. Let’s get started!

Some Terms used in Online Marketing World

CPM: Cost Per thousand impressions, or CPM, is the cost per thousand impressions on an ad.

CTR: Click Through Rate (CTR) is click-through rate, and this again might be applicable to a banner or a landing page. It’s the number of users or a percentage of users that click through to the next step of the funnel.

CPC: CPC is Cost Per Click (CPC), and it’s a metric used by ad exchanges to define bidding and auction off inventory to the highest bidder.

PPC: PPC, or pay-per-click marketing, is a form of PPC (Pay-Per-Click) paid advertising, which is mainly on Google Ads and also slightly on Bing Ads, but it’s basically paying for ads to go to the top of the search engine results page.

CPL: CPL is cost per lead, and CPL is a performance metric that is used to define how much each lead costs a business.

SEO: Search Engine Optimization, or SEO, is the process of search engine optimization. This is the method of going out and optimizing the site and the external factors to get your site as high up the rankings of the organic search listings in Google SE.

SEM: SEM stands for search engine marketing, and this is much the same thing, although it does have some overlap with pay-per-click campaigns.

SERP: SERP stands for search engine results page. The SERP (Search Engine Results Page) page is simply the page that shows up when you search for a query on Google.

AM: AM is the acronym for their affiliate manager. It’s what affiliates use to call the sales rep for that company; an affiliate’s job is to set you up with campaigns, negotiate payouts, and work with you to increase the volume of traffic.

CMS: CMS stands for Content Management System. The world’s most popular CMS, or content management system, is WordPress, which apparently powers 40% of the websites online. A CMS lets you create web content without knowing how to code or getting involved in coding languages.

API: API stands for application programming interface. An API is a way for developers to use one computer program to talk to another computer program. It lets us collect data from services across the web.

URL: Uniform Resource Locator A url is basically a web address; it stands for universal resource locator, I believe.

B2B/B2C: B2B means business-to-business, and B2C means business-to-consumer. There’s a difference in how businesses market themselves depending on whether they’re focusing on business sales or providing products and services directly to consumers.

CRO: Conversion Rate Optimization Exchange, A conversion rate for a landing page would be how many of the visitors that go to that landing page convert into either customers or leads. If someone fills out a form or completes a checkout, then that counts as a conversion. Conversion rate optimization is the process of optimizing pages to get a higher conversion rate.

CRM: CRM stands for customer relationship management, and the big player in this field is Salesforce, which you might have come across. It’s basically a platform for managing a sales team and their customers and leads.

CSS: CSS is a form of scripting language that you use to style websites. If you want the text on the website to appear red instead of black or you want to turn it bold, you’d use CSS, or cascading style sheets.

CTA: A CAT is a call. CTA (call to action): this might be on a banner or a landing page. You’d have a big button that told the user what to do next.

GSC: Google Search Console server GSC is the Google Search Console, and this is somewhere where a lot of SEO practitioners will spend a lot of time. It’s a platform provided by Google to help you with your organic search engine listings.

DNS: DNS stands for Domain Name System, and this acts like a lookup table for domain names that links to the IP addresses of their web server. Rather than having to remember an ip address, which is like a telephone number for that web server, you can type in a memorable domain name, and the DNS system will provide the ip address for you to connect to that web server.

KPI: Key Performance Indicators for Web Development A KPI is a key performance indicator, and this is just a metric or business stat that gives you a good idea of how the business is performing.

HTML (hypertext markup language): HTML is hypertext markup language, and this is the main language or structured language for web pages. If you want to get into web design, then html is probably the first place to start.

JS: JavaScript Javascript is a coding language for the web; it’s the only executable code that runs within a browser. Thanks to things like Node.js and DNA code, you can also run it on backend services, and things like Cordova make it possible to build apps with Javascript as well. It’s one of the most versatile programming languages that you can use.

LTV (lifetime value): LTV is lifetime value, and this is a good example of a kPI in that it’s a measure of how much each customer is earning you throughout their customer lifetime journey, so if you have a subscription model, it’ll be all the revenue generated on average per customer.

MRR: Monthly Recurring Revenue MRR is another kind of software as a service type metric that measures the monthly recurving revenues from a subscription model.

MVP: MVP (Minimum Viable Product) was a lean startup principle, I think, and it stands for minimum viable product. This is the idea that you create the simplest form of what you’re trying to sell and get it out there so you can get real user feedback and build it out of what users actually want.

PBN: A PBN is a private blog network. This is a black-hat SEO tactic for building backlinks using a network of blogs that have automated processes to make them run.

USP: USP stands for unique selling point.

PR: PR stands for public relations, and PR is how your business or your brand engages with the media and the community.

ROAS: ROAS (Return on Ad Spend) or return on ad spend is a metric that measures how much revenue you’ve generated from a particular amount of ad spend.

RSS: RSS, or an RSS feed, is a form of RSS Feed (Really Simple Syndication) syndication technique that allows RSS readers and other kinds of scripts around the web to go onto things like WordPress blogs and capture the latest content and then display it in its own format.

Knowing these terms can help you start your journey of Digital World.

Final Words

In conclusion, I have offered a thorough overview of the most popular internet marketing words and their definitions, from CPM and SEO to CSS and ROAS. Knowing these internet marketing acronyms and terms is crucial to enter and understand the digital world. It may help you whether you are a company owner wanting to increase your online presence or a marketer attempting to improve your marketing efforts.

FAQs on Online Marketing Terms

What words are used in internet marketing?
A: The phrases and acronyms used most often in the field of digital marketing are referred to as online marketing terminology.

Why is it crucial to understand the terminologies used in internet marketing?
Being familiar with the phrases used in online marketing can provide you with a better understanding of the digital world and good decisions regarding your online marketing strategy.

What are some of the words most often used in internet marketing?
CPM, CTR, CPC, PPC, SEO, SEM, SERP, CRM are some of the terminology used most often in online marketing.

How can I find out more about these phrases used in internet marketing?
You can learn more about these terms by reading more articles on the google like this one, watching the videos on youtube etc. You can also consult a digital marketing expert who can explain these phrases and how they relate to your particular online marketing objectives.

Do these phrases help on search engine optimization?
Yes, becoming familiar with these phrases can help you enhance your overall SEO efforts and have a better understanding of the principles and tactics used in search engine optimization (SEO).

Can social media marketing use these terms?
Since social media is a crucial part of internet marketing, many of these words may also be used in that context.